Learn from Life's Challenges
This isn't your typical self-help nonsense. We don't coddle — we build warriors who learn from challenges. Are you ready for life skills training that propels your personal development?
About The Founder
My Background
My Background
My Background
Over the last 20+ years, I’ve built a reputation for one thing: getting results. I’ve led multi-million dollar operations exceeding $300 million in revenue, managing teams of 250+ employees across multiple markets.
From ground-up startups to established organizations, I’ve built, scaled, and dominated in some of the most competitive envir
Over the last 20+ years, I’ve built a reputation for one thing: getting results. I’ve led multi-million dollar operations exceeding $300 million in revenue, managing teams of 250+ employees across multiple markets.
From ground-up startups to established organizations, I’ve built, scaled, and dominated in some of the most competitive environments out there — all without a safety net just pure determination. I’ve never played it safe. I live fearless. I lead from the front. My journey has taught me to learn from challenges, and I don’t just talk about excellence — I chase it down and drag it home.
Hard Knocks University is the culmination of a lifetime of hard lessons, life skills training, wins earned the hard way, and a relentless commitment to personal development — both for myself and for helping others do the same.
My Philosophy
My Background
My Background
I believe in being the change you want to see — not just waiting for life to get better, but choosing to improve yourself. Personal development doesn’t happen by accident; it’s forged through adversity, self-discipline, and a relentless drive to rise — no matter how many times life knocks you down.
That’s why I created Hard Knocks Univer
I believe in being the change you want to see — not just waiting for life to get better, but choosing to improve yourself. Personal development doesn’t happen by accident; it’s forged through adversity, self-discipline, and a relentless drive to rise — no matter how many times life knocks you down.
That’s why I created Hard Knocks University — to help people learn from challenges, face hard truths, level up, and unlock the version of themselves they were always meant to be.
But I’m not just here to teach grit — I’m here to give back. Through The Reset Foundation, every lesson learned and every win earned contributes to life skills training that helps someone else get a second chance. Because building yourself up means reaching back to help others rise too.
My Services
My Background
My Services
At Hard Knocks University, everything we offer is designed to push you forward — mentally, personally, and professionally. We’re not just here to motivate you; we’re here to equip you with the life skills training you need to learn from challenges.
🔥 Online Courses + 1-on-1 Coaching (Coming Soon)
Get ready for an immersive online bootcamp
At Hard Knocks University, everything we offer is designed to push you forward — mentally, personally, and professionally. We’re not just here to motivate you; we’re here to equip you with the life skills training you need to learn from challenges.
🔥 Online Courses + 1-on-1 Coaching (Coming Soon)
Get ready for an immersive online bootcamp experience, combining raw truths with practical tools for personal development. You’ll also have the option for 1-on-1 mentorship with me — designed to challenge you, hold you accountable, and guide real transformation.
🎤 Speaking Engagements
Need someone to wake the room up and speak truth with no fluff? Whether it’s a corporate event, school, or community gathering — I bring a powerful, real-world message of grit, growth, and relentless purpose.
Shop Fuel the mission and rep the mindset. Our Good Vibes Merch isn’t just style — it’s purpose in every thread. Every purchase supports The Reset Foundation, helping others get a second shot at life.
Hard Knocks University's Merch & Purpose
Welcome to Hard Knocks University Merch — more than just gear, it’s your statement. Every design embodies strength, resilience, and the relentless “no excuses” mindset that defines HKU. But this isn’t just about looking tough — it’s about doing tangible good. Behind the merch is a movement: a portion of all proceeds supports The Reset Foundation, a nonprofit dedicated to helping individuals learn from challenges and recover after major life setbacks — whether that's trauma, loss, or stagnation. With your support, we help people reset, rebuild, and reclaim purpose through life skills training. Together, every shirt, every hat, every hoodie fuels real transformation on both personal and community levels, promoting personal development. To learn more and get involved, visit The Reset Foundation → TheResetFoundation.life